Many families spend a considerable amount on their hina dolls and for months beforehand, department and specialty stores can be seen with a large variety of different dolls on offer in preparation for this event.
This tourism page offers a good explanation of the event, while this culture page goes into detail behind what things happen on Hina Matsuri day and how the dolls are purchased.
What can you discover about Hina Matsuri? Mention below what it is you like about this festival and how it differs from festivals in your own part of the world.